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数码喷绘给丝网印刷带来的有挑战也有机遇

发布时间:2020-10-04 08:10:58 来源:http://www.jnpenhui.com

数码喷绘给丝网印刷带来的有挑战也有机遇
Digital inkjet printing brings challenges and opportunities to screen printing
几年前,传统的丝网印刷技术还是大幅面广告市场当之无愧的主角。当数码喷绘技术出现后,市场状况发生了变化。一些丝网印刷商感受到数码喷绘印刷技术的威胁时,逐步淡出这一市场领域。而另外一些丝网印刷商却对大幅面喷绘持认可态度,认为大幅面喷绘技术为他们提供了一种有效的补充工艺,可以帮助他们拓展市场,增加盈利。也许,有如艺术品一样,丝网印刷骄傲地认为自己是古老的、传统的商业加工方法。但数码喷绘却完全不同,它提供的技术和经济化的解决方案正在给丝网印刷商们带来真正的挑战。
A few years ago, the traditional screen printing technology was the leading role in the large format advertising market. When digital inkjet printing technology appeared, the market situation changed. Some screen printers feel threatened by digital inkjet printing technology, and gradually fade out of this market area. However, some other screen printers hold a positive attitude towards large format inkjet printing, believing that large format inkjet printing technology provides them with an effective supplementary process, which can help them expand the market and increase profits. Perhaps, like art, screen printing prides itself on being an ancient, traditional method of commercial processing. But digital inkjet printing is totally different. The technology and economic solutions it provides are bringing real challenges to screen printers.
这些挑战包括:
These challenges include:
·中小批量活件·复杂活件(有些复杂的格式并不适合丝网印刷)·打样·苛刻的进度安排和按需印刷的需求·极短时间完成的平面应用(窗帘、建筑的外遮蔽物)一份关于印刷数量的分析报告显示,丝网印刷的最佳印量是400份以上。报告同时指出,市场上更多的需求是200份以下的印量。而且还有下列的一些要求:短版、按需、版面更复杂等。而这恰恰是大幅面喷绘技术的优势所在。
·Small and medium-sized workpieces · complex workpieces (some complex formats are not suitable for screen printing) · proofing · strict schedule and on-demand printing demand · plane application completed in a very short time (curtain, building's external shelter). An analysis report on printing quantity shows that the optimal printing capacity of screen printing is more than 400 copies. The report also points out that more demand in the market is less than 200 copies. And there are also some requirements: short version, on-demand, more complex layout, etc. This is exactly the advantage of large format inkjet technology.
丝网印刷商通过增加功能进入这一新兴市场领域,包括中小批量的不干胶印刷、POP、刚性材料印刷和特种印刷。这对它们来讲,不仅是有利可图,而且还将传统的丝网印刷操作转变为“一站式店”,从而能向客户提供更多的服务,进而吸引新客户。
Screen printers enter this emerging market area by adding functions, including small and medium-sized self-adhesive printing, pop, rigid material printing and special printing. This is not only profitable for them, but also transforms the traditional screen printing operation into a "one-stop shop", which can provide more services to customers and attract new customers.
大幅面数码喷绘印刷可以完全融入到现有的商业模式中,利润是显而易见。
Large format digital inkjet printing can be fully integrated into the existing business model, the profit is obvious.
印刷作业直接可以从数字文件(标准格式文件)开始,不再有印刷前准备成本或者耗时的丝网版制作,一项作业从执行到完成只需几分钟。作业采用队列式处理,当前一项作业正在印刷时,新的一项作业就被安排好了。如果使用的喷绘机带有干燥装置,那么前一项作业在干燥时,另一项已经在印刷了。
Printing work can start directly from digital file (standard format file), no longer need to prepare before printing cost or time-consuming screen production, a job from execution to completion only takes a few minutes. Jobs are processed in queues. When a job is being printed, a new job is scheduled. If the inkjet printer is equipped with a drying device, the previous job is already printing while the other is drying.
在综合考虑印刷前准备时间(以及成本)和运行时间的长短的基础上,丝网印刷商分析其业务,进而确定是采用数字印刷还是传统丝网印刷更经济。我们将可以任意安排两种工艺的印量称为“临界印量”,通常情况下,这个印量为400份。当然这只是确保获得最佳的利润,并没有将作业的本身性质和印刷时间进度考虑进去。
On the basis of comprehensive consideration of preparation time (as well as cost) and running time, screen printers analyze their business to determine whether digital printing or traditional screen printing is more economical. We will be able to arbitrarily arrange the printing capacity of two kinds of process called "critical print", usually, this print is 400 copies. Of course, this is only to ensure the best profit, and does not take into account the nature of the job itself and the printing schedule.
大幅面数码喷绘印刷也可以做到空间和人力的效率化。它便于管理,没有浪费。它能够根据需求量精确地印刷,色彩准确度也可以通过ICC特征文件得到保证。大幅面喷绘印刷机还可以为丝网印刷提供快速、高质量和精确的在最后承印材料上的打样样张。
Large format digital inkjet printing can also achieve space and human efficiency. It's easy to manage, no waste. It can print accurately according to the demand, and the color accuracy can also be guaranteed by ICC feature file. The large format inkjet printer can also provide fast, high quality and accurate proofing samples on the final substrate for screen printing.
大幅面喷绘印刷除了能向用户提供一站式的便利服务以外,还能提供一些有利可图的增值服务。快速的市场响应时间在当今社会已变得非常重要,数字印刷可以提供一些相关的收费性的额外服务。
In addition to providing users with one-stop convenient services, large format inkjet printing can also provide some profitable value-added services. Fast market response time has become very important in today's society, digital printing can provide some related additional services.
“短版”在数字印刷中意味着少至一张。这意味着数码喷绘不仅是对特殊形式的图像,即使是对零售领域和各种语言版本也变得经济可行。同时,完备的印前软件使卷对卷的大幅面印刷变得简单易行。当然,数码喷绘这些特征和优势并不能真正威胁到丝网印刷的生存。除了将短版、复杂的或者微利(甚至无利)的作业转移给数字印刷后,丝网印刷仍能在它们所擅长的长版、专色或者立体的作业中自由翱翔。甚至还有结合数码喷绘与丝网印刷的组合印刷。
"Short version" means as little as one sheet in digital printing. This means that digital inkjet printing is not only for special forms of images, but also for retail and various language versions. At the same time, the complete prepress software makes the volume to volume printing easy. Of course, these features and advantages of digital inkjet printing can not really threaten the survival of screen printing. In addition to transferring short, complex or low profit (or even unprofitable) jobs to digital printing, screen printing can still soar in the long version, spot color or three-dimensional operations they are good at. There is even a combination of digital inkjet printing and screen printing.
虽然数码喷绘印刷采用非常尖端复杂的技术,但却拥有高度的用户友好操作方式,大部分的工作包括媒质处理到印品干燥都完全自动化。
Although digital inkjet printing adopts very sophisticated technology, it has a high degree of user-friendly operation. Most of the work, including media processing to printing drying, is fully automated.
数码喷绘采用的是压电式喷墨技术,每个打印头由多至512个喷嘴组成,通过变频振荡信号传送墨水。压电喷墨方式的墨水以覆放(Lay)的型态与介质结合,通过施加到压电晶体上的电压,并配合喷绘的直径等,墨点的大小形状便可得到更佳的控制。因此,在同样的分辨力下,压电式喷墨打印机所输出的图像会更清晰、更有层次感。
Digital inkjet printing adopts piezoelectric inkjet technology, each print head consists of up to 512 nozzles, and transmits ink through frequency conversion oscillation signal. Piezoelectric ink-jet ink is combined with the medium in the form of lay. The size and shape of the ink dots can be better controlled by applying voltage to the piezoelectric crystal and matching with the diameter of the ink jet. Therefore, in the same resolution, the image output by piezoelectric inkjet printer will be clearer and more hierarchical.
为了确保质量和兼容性,数字喷墨印刷机已有多种尺寸和格式,包括卷对卷、卷对单张、单张到单张。目前,丝网印刷占有POP市场约50%的份额,和数字喷绘以及胶印持平。不过,到2008年,大幅面喷墨印刷量将是2003年的三倍。I.T.Strategies预测,采用喷墨印刷的媒体将从2003年的11亿平方英尺发展到2008年的33亿平方英尺,产值也将从2003年20.3亿美元增长到2008年的51.3亿美元。
In order to ensure quality and compatibility, digital inkjet printers have a variety of sizes and formats, including roll to roll, roll to sheet, sheet to sheet. At present, screen printing occupies about 50% of pop market, which is equal to digital inkjet printing and offset printing. However, by 2008, the volume of large format inkjet printing will be three times that of 2003. 1. T. strategies predicts that the media using inkjet printing will grow from 1.1 billion square feet in 2003 to 3.3 billion square feet in 2008, and the output value will also increase from 2.03 billion dollars in 2003 to 5.13 billion dollars in 2008.

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